December 2, 2021

Pioneer Spirit Market

Ignite that pioneering spirit within!

The Power of Influencers

The Power of InfluencersMany companies have come up with many ideas on how to advertise their brand of products, including the usage of social media platforms to reach and increase their consumer base. Since 2010, the power of social media has influenced the growth of many businesses to an international level as it is mostly used by a Gen Z and millennial population demography. Leveraging the power of influencers in social media is necessary to reach the audience and win customers as its users trust people’s opinions more than paid advertisements.

Because of this, companies have come to depend on highly influential people to endorse their products and services in hopes of better reaching a targeted audience.  This is a great tool for them to improve upon their social image with the intent to win over enough customers to help a business grow.

Meet Some Top Influencers

Huda BeautyIn 2021, Huda was chosen as one of the 25 Most Influential People on the Internet by Time magazine in 2017.  She quit her job as a makeup artist in 2010 and started a blog, Huda Beauty. She used it to influence and teach her audience about makeup artistry and beauty. Since then, Kattan has started her own cosmetic line of the same name.  The line was made famous, thanks to another powerful influencer worth mentioning, Kim Kardashian.

As of 2017 each of her sponsored Instagram posts has earned $18,000. With more than 50 million followers on Instagram, Huda Kattan can help your business earn international recognition, especially when it comes to beauty products.

Gary Vaynerchuk‘s entrepreneurship skills started with a simple business of selling baseball cards at a lemonade stand.  Now an author, entrepreneurial speaker, and internet personality, he is also the CEO and chairman of VaynerX, and co-founder of Resy and Empathy Wines, a restaurant reservation software company. Vaynerchuk launched The #AskGaryVeeShow on YouTube, which he uses to respond to questions relating to business topics and entrepreneurship from Twitter and Instagram. Moreover, he also offers tips for building a successful brand along with motivational quotes to motivate young entrepreneurs to be the best versions of themselves.

Bozoma has an unparalleled influence on aspiring entrepreneurs, marketing, and cultural experience. She holds the CMO (chief marketing officer) position with Endeavor, Apple Music’s iTunes, Uber, and Netflix. She has worked with notable Hollywood celebrities, including Beyonce who headlined the half-time show at Superbowl XLVII in 2013.

Ferragni is an Italian fashion blogger, fashion designer, and entrepreneur with over 18 million followers on Instagram and 1.3 million on Facebook. She is listed as a top influential fashion person in the magazines of Forbes, Business of Fashion, Footwear News, and Vogue.

Along with her husband, Ferragni has managed to raise €3 million in 24 hours through a fundraiser to support the San Raffaele hospital in Milan during the COVID-19 pandemic in Italy.

The Blonde Salad is her blog site where she has collaborated with beauty brands and fashion brands as a means to boost their business with great success.  She has also appeared on the cover of over 50 fashion magazines since 2015.

James Oliver is well known for the casual cuisine approach that has led him to frontier numerous television shows. He is the author of several best-selling cookbooks and was invited on one occasion to prepare lunch for then-Prime Minister Tony Blair in 1999.

In addition to hosting The Naked Chef, a television show aired by BBC, he also published best-selling books in relation to the series.

In 2003, in his effort to support healthier eating within the hospitality industry, Oliver has become a Member of the Order of the British Empire {MBE}. He also collaborated with Sainsbury’s supermarket chain, becoming the public face and appearing on various television shows, in-store promotional materials, and radio advertisements.

In 2005, he ran a campaign, Feed Me Better, which was backed by the British government to promote healthier eating among school children.

Neil Patel is a New York Times Bestselling author. According to The Wall Street Journal and Forbes, he is the top influencer on the web and one of the top 10 marketers and entrepreneurs.

He was also recognized as a top 100 entrepreneur under the age of 30 by former President Obama.

Patel is the co-founder of KISSmetrics, Hello Bar, and Crazy Egg.  He also uses his Instagram account to inform and educate the audience about entrepreneurial skills and knowledge and to connect with his business owners.

Fischbach is an American YouTube personality with 18 million subscribers.  As Markiplier, he’s also an online entertainer, producer, and actor. His main focus is on indie games of varying genres, to give them more attention. He does a variety of monthly live streams on different video games on Twitch, using his power of influence to fundraising events for those in need.

His audience refers to him as an enigmatic person, which is the main reason why his channel has grown so huge.

Dropping out of college to start an event marketing software company, is Everette Taylor.  Through his hard work, he became a notable serial entrepreneur, public speaker, and marketing executive.

He is the CMO of Artsy, as well as the founder of Growth Hackers and ET Enterprises.  This influence includes involvement with MilliSense, PopSocial, and ArtX.

People of color, millennials and women are the biggest followers on his social media accounts.  He uses his Instagram account to teach his followers how to scale and grow their own social media presence, encouraging them to step out of their personal comfort zones.

Influential Conclusion

Don’t underestimate the power of an influencer!  All the names mentioned above were, once upon a time, nobodies who supported nobodies.  Look at where each of them is today!  You are already an influencer as all those in your own social circle respond to everything you do, whether it be consciously or subconsciously.  Even as a brand, you’re an influencer.  So, with this acknowledgment, what are you doing about it?

Trusted InfluencerInfluencers serve as great tools to boost business awareness.  While the names mentioned above are now beyond the pay grade of most startups, there is a flurry of micro-influencers and nano-influencers that have as much potential as you do to achieve the same heights of success.  Depending on your budget, you can easily shop around and find the right influencer for you.  The key is to match your niche up with the niche of an influencer who shares the same interests as you, at least as far as your business goals are concerned.

It is you that influence what we do.  By subscribing, we can work together to influence each other to not just ignite the pioneering spirit within us, but let it grow so we can grow with it.